Shopping cart 0

Empty cart

Start shopping now.

View our entire range

The Future of CBD: Hot Trends & Innovations to Watch

Cannabidiol has come a long way in recent years!

It’s not been that long since CBD was exclusively available as part of a wider (and illegal) whole — marijuana. Now, cannabidiol extract is widely and legally available all over the place. While some consumers are just discovering the world of cannabidiol, others have come to take it for granted. 

A booming and innovative market like the CBD industry can’t stay static for very long, though! Are you curious about what’s next? Do you want to know what the future of CBD looks like? 

So do we. We might not have a crystal ball, but speculating about emerging trends and innovations is always fun. 

1. CBD Products Will Find Their Way to Mainstream Retailers

More and more mainstream retailers — of the kind that most UK residents occasionally visit and buy from — are starting to carry CBD. Holland & Barrett, Tesco, and Amazon UK are among the giants already stocking cannabidiol products. We’ll place a bet on more joining them soon!

The UK declared CBD a novel food product back in 2019. Since then, the Food Standards Agency has taken steps to ensure that all cannabidiol products available in Britain are authorised, have a THC content of 0.02 per cent or less, are correctly labelled, and are safe to consume. 

As increasing numbers of mainstream retailers hop on the CBD bandwagon, shopping for cannabidiol will likely become easier, safer, and more popular.

2. More Manufacturers Will Blend CBD and Exciting Nutraceuticals

The term “nutraceuticals” describes foods that straddle the line between nutrition and medicine. Also called functional foods and occasionally “superfoods,” these consumables may be tasty, but they also come with extra health benefits. 

You can already find CBD products that incorporate nutraceuticals on the market today, ranging from CBD oil to CBD energy bars. Watch this space, because we predict that more and more CBD products with turmeric, ginger, spirulina, soy protein, flaxseed oil, fenugreek, and other exciting health foods.

Can’t find any CBD/nutraceutical blends? You can simply use your desired dose of CBD oil to create your own fascinating concoctions for now. It probably won’t be long before you’ll find an exciting range of novel CBD products on the market, though! 

3. Consumers Can Look Forward to More Convenient CBD Edibles

Building on the trend of combining CBD products and nutraceuticals, there’s no doubt that CBD enthusiasts love to incorporate cannabidiol into their wellness routines in a way that works for them. CBD gummies are already well-known, but some people crave CBD energy bars, ready-made CBD preworkout drinks, and CBD-infused coffee. 

As the CBD market continues to grow, manufacturers will seek new ways to “wow” potential customers. We think that will lead to a growth in the availability of ultra-convenient CBD edibles.

4. The CBD Industry Will Become More Competitive

The global CBD market was valued at US$5.18 in 2021, and it’s projected to keep growing at a compound annual growth rate (CAGR) of 16.8 per cent until 2030. Based on those figures, the global CBD market may be worth a whopping US$23.77 billion at that time!

As more players enter the market, the cannabidiol industry is also bound to become more competitive. The rules of supply and demand will push mediocre manufacturers off the shelves and into bankruptcy.

The market will hold space for tried-and-trusted mainstream CBD brands as well as boutique manufacturers catering to smaller markets, but the companies that jumped on the CBD bandwagon just to make a profit probably won’t make it. This scenario would be music to any CBD consumer’s ears because only safe and high-quality products would remain.

5. New CBD Delivery Methods May Emerge

If you’ve been taking cannabidiol, you’re probably familiar with your main options. After picking between full-spectrum, broad-spectrum, or CBD isolate products, you’re probably choosing CBD oil, CBD capsules, CBD gummies, CBD creams, or CBD vape liquids. You have other choices, to be sure, but not that many. 

Research has already been conducted into possible new CBD delivery methods. These new methods may slow or prevent the degradation of cannabidiol and make CBD delivery more convenient. High-bioavailability CBD products, which take effect quickly and are absorbed very well, will take priority. 

Inhalers are one possibility. Keep your eyes peeled to discover what else may appear on the market!

6. CBD Research Will Pick Up Steam

As cannabidiol becomes even more widely known and accepted, more ambitious studies will probe the potential effects and uses of CBD. 

While there’s been a lot of research already, there’s still so much more to be learned about CBD. We hope that all the questions people have about cannabidiol will be answered in the near future — by way of high-quality, well-designed scientific studies that uncover all the potential benefits and risks.

7. CBD May Be More Tightly Regulated

The UK CBD market is already regulated quite tightly, but things are different across the pond. The US Food and Drug Agency made it clear that it’s seeking a better way forward in terms of regulation in January 2023, so American consumers can expect significant changes. 

We’ll have to wait and see how the rest of the globe deals with cannabidiol products, but we predict that governments will define the line between CBD as a wellness product and CBD as a medicine more clearly in the future. 

8. CBD Will Become More Accepted

Older generations might still associate any product derived from Cannabis sativa (whether hemp or marijuana) with illicit street drugs. As CBD becomes more well-known, younger consumers will likely be aware that cannabidiol is a non-psychoactive cannabinoid. They won’t see CBD as a “naughty” or slightly taboo product and embrace it as part of everyday life — whether or not they personally choose to use cannabidiol.

Watching a colleague take CBD won’t be any weirder than watching someone eat a sandwich or pop a vitamin pill.

What Do You Think About the Future of CBD?

We see the future of CBD as exciting — filled with innovative, high-quality products. We predict that public knowledge about cannabidiol will continue to grow, and CBD products will become more and more acceptable. At the same time, we expect the CBD market to become increasingly regulated, whether through governments or moves towards self-regulation. That should ensure that every CBD product on the shelves is clearly and accurately labelled. 

We see the future as bright and green. What about you?



Here’s 10% off for you ❤️

We’d love for you to give our range of CBD products a try! Enter your email below and we’ll send over a special coupon code to use on your first order with us.

Vibes CBD